On the occasion of 15th birthday of Google, Google announces few major changes in their search engine algorithm. This was confirmed on September 26th, 2013. This new search engine algorithm update in named as Hummingbird. This was really very shocking update for all the SEO professionals, as they confirmed that this algorithm has been live before 30 days on Google.com and that affect about 90% of search results on US pages.
According to the Google, this search engine algorithm is much smarter and it can answer the queries of users, filter the answers and provide you a comparison data. For mobile search result pages, Google confirmed that “It is cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you’re looking for. “
Google`s aim is to provide you appropriate results to the queries at your fingertip and anticipating the kind of information you need and helping you to build queries and results. By reform the algorithm so it improves composite search retrieval and enhances data accessible via knowledge graph, Google is keeping users on their search results pages longer. This in turn, enhances experience to sponsored ads, which, in turn develop advertisement sales and revenue. The second key idea is the huge shift towards mobile search. As more people request questions on their mobile phones the algorithm has to develop to recognize these longer, more composite queries.
This new algorithm, Hummingbird, will give Google the foundation to change as mobile search grows and the familiarity of seeking information becomes much more complex.